Abstract
Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other stages.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0195 |
| Title | Suketu Textile Machinery Components |
| Pages | 4 |
| Published on | Jan 1, 1978 |
| Year of Event | 1973-1977 |
| Authors | Khurana, Rakesh; Bhandari, Labdhi R; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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