Abstract
A medium sized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0202 |
| Title | Betaar Radio Company** |
| Pages | 6 |
| Published on | Jan 1, 1978 |
| Year of Event | 1978 |
| Authors | Dholakia, Nikhilesh; Kulkarni, A R; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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