Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: PSG0011TECPages: 5Published on: 1, January, 1979
Abstract: Sub-centres have been set up to bring health services closer to the rural population. One sub-centre is meant for 10,000 population staffed by an auxiliary nurse, midwife and a dai, with a sanction of Rs 2,000 worth of medicines. Several studies have been conducted to find out how far has the present ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: BP0158TEC(A)Pages: 3Published on: 1, January, 1979
Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface
are listed. ... More
Reference No: MAR0228TECPages: 10Published on: 1, January, 1979
Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: PSG0015TECPages: 5 Published on: 1, January, 1979
Abstract: The comprehensive model family planning clinics (CMFPC) are the only service units offering some specialized services. However there are other clinics outside FPAI system offering similar services. Therefore, some doubts have been raised by FPAI volunteers about the cost effectiveness of CMFPCs. The note outlines the activities of CMFPCs, including ... More
Reference No: F&A0329Pages: 3 Published on: 1, January, 1979
Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More
Reference No: OB0080TECPages: 3Published on: 1, January, 1979
Abstract: Attempts to distil in a few pages the ideas contained in the pioneering work "Friends of Friends" by Jeremy Boissevain as might be relevant to a change agent. It argues that social systems are networks of choice?making people competing for scarce and valued resources. In order to change social ... More
Reference No: OB0160TECPages: 2Published on: 1, January, 1979
Abstract: This is a self-test containing statements intended to provide insights into the behaviour of people as change agents. It is an aid to identify participant's strength and areas for developments as change agents. It should be used in conjunction with a key for its analysis. ... More
Reference No: CMA0494Pages: 7Published on: 1, January, 1979
Abstract: Grazing in forest land is an important service provided by the Indian forests to the local population. The increasing number of cattle and receding forest areas have created problems. Professional Kathiawadi graziers from Gujarat have migrated to some parts of Maharashtra where they have found new and profitable pastures in ... More
Reference No: MAR0245Pages: 5Published on: 1, January, 1979
Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decision making process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More
Reference No: PSG0027(A)Pages: 14Published on: 1, January, 1979
Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More
