Abstract
The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0244 |
| Title | Market Development Strategy for Linear Alkyl Benzene |
| Pages | 8 |
| Published on | Jan 1, 1979 |
| Authors | Parekh, Jayshree; Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Strategic Management |
| Sector | Manufacturing |
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