Reference No: CMA0460Pages: 8Published on: 14, February, 1978
Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More
Reference No: CMA0457TECPages: 9Published on: 24, June, 1978
Abstract: The note outlines the functions and working of the Agricultural Refinance and Development Corporation and then briefly discusses its organizational set up. ... More
Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: PSG0013TECPages: 8Published on: 1, January, 1979
Abstract: Saraspur PHC, under the control of the District Health Officer
(DHO), was showing poor performance in all programmes.
Moreover, its performance was deteriorating every month. This
surprised the DHO, for so far Saraspur had registered average
performance. Recently, it had been taken over by the regional
training centre as a ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: OB0045Pages: 8 Published on: 1, January, 1979
Abstract: The personnel manager of a recently?formed handloom development corporation introduces a format and procedures for the annual performance reporting of the corporation's employees. The corporation's managing director wants to know how the performance assessment system can be improved for monitoring output and spending more effectively. ... More
Reference No: OB0094TECPages: 2 Published on: 1, January, 1979
Abstract: This note discusses four concepts, viz. power maps, traps, modes of managing dependency and uneasy detachment. Using these concepts, the note attempts to sensitise a new organizational entrant to problems of power relationships and their implications for his career. ... More
Reference No: MAR0216TECPages: 6 Published on: 1, January, 1979
Abstract: Consumer incentives play an important part in sales promotion. They are primarily intended to boost the sales of the product or service in question. Consumer premium is probably the most important incentive technique. There are direct consumer premiums and conditional consumer premiums. Refill packs, deferred payment schemes and guarantee for ... More
Reference No: PSG0010TECPages: 20Published on: 1, January, 1979
Abstract: The first part of the note focuses on how to plan clinic activities; discusses the planning process; outlines the steps in strategic planning; and suggests a list of broad approaches to achieve specified targets. Three exercises have been given. The second part is concerned with programme planning and the preparation ... More
Reference No: MAR0238Pages: 6Published on: 1, January, 1979
Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More
Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: CMA0486Pages: 9Published on: 1, January, 1979
Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More
Reference No: OB0109TECPages: 2Published on: 1, January, 1979
Abstract: This note posts centrality and image as two key concepts in working across organizational boundaries. It suggests that a change agent can alter perceptions of centrality and images of subsystems in ways to increase the chances of changes coming about. ... More
