Abstract
Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0460 |
| Title | Surendra Mohan, The Pesticides Salesman |
| Pages | 8 |
| Published on | Feb 14, 1978 |
| Year of Event | 1976 |
| Authors | Sambrani, Shreekant; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Organizational Behaviour |
| Sector | Agriculture and Animal Husbandry, Government |
| Country | India |
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