Abstract
Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0242 |
| Title | Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes |
| Pages | 11 |
| Published on | Jan 1, 1979 |
| Authors | Parekh, Jayshree; Khurana, Rakesh; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Quantitative Methods |
| Sector | Manufacturing |
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