Abstract
A new marketing director of a medium sized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to the pricing problem.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0223 |
| Title | Monarch Enterprises (A) |
| Pages | 6 |
| Published on | Jan 1, 1979 |
| Year of Event | 1977-1978 |
| Authors | Roy Dholakia, Ruby; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Quantitative Methods |
| Sector | Manufacturing |
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