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Authors: Jaiswal, Anand Kumar; Sunku, Varun;
Reference No: MAR0483(B) Pages: 4 Published on: 31, March, 2016
Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More
Authors: Das, Gopal; Abhishek; Varshneya, Geetika;
Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017
Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More
Authors: Gaikwad, V R;
Reference No: CMA0622TEC Pages: 3 Published on: 1, January, 1985
Abstract: The term "rural" connotes the presence of a certain combination of characteristics. So long these characteristics are present, the society remains rural. The purpose of "rural development" would then be to remove/overcome the influence of these characteristics. This note describes, in brief, twelve characteristics which, individually and interactively, keep ... More
Authors: Singh, Gurudev; Asokan, S R;
Reference No: CMA0790 Pages: 7 Published on: 1, January, 2000
Abstract: The case raised the issues of information needs for objective planning of seed production, monitoring the implementation of the production plan, and other related decisions for Gromore Seed Company. It then examines the internal reporting system and seeks suggestions for modifications in the existing system such that needed information is ... More
Authors: Nambudiri, C N S; Raman, K S;
Reference No: BP0049(A) Pages: 13 Published on: 1, January, 1974
Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More
Authors: George, P S;
Reference No: CMA0324(B) Pages: 10 Published on: 8, August, 1975
Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More
Authors: Subramanian, Ashok;
Reference No: PSG0045 Pages: 16 Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Authors: Rao, T V;
Reference No: OB0014TEC Pages: 57 Published on: 1, January, 1974
Abstract: This exercise is to demonstrate the effect of four types of sales orientations (product?centred, company?centred, consumer?centred, self?centred) on the decisional probabilities of four types of consumers (strong need, marginal need, no need, and negative need). This exercise is played in groups of eight. Each exercise contains ... More
Authors: Kalro, A H; Shukla, P R; Tripathy, Arabinda; Raghuram, G;
Reference No: PROD0220 Pages: 23 Published on: 1, January, 1989
Abstract: The problem considered here is that of planning despatches of finished steel at Bhilai Steel Plant (BSP). The despatch decisions have a strong impact on the fluidity of the finished steel loading area and on the formation of rake load shipments for various destinations. The despatch decision (also called as ... More
Authors: Varshneya, K L;
Reference No: F&A0159 Pages: 17 Published on: 1, January, 1970
Abstract: Action has to be taken against the company, which has been continuously defaulting in paying instalments and interest. Follow-up procedures are analyzed and discussed. ... More
Authors: Sinha, Sidharth;
Reference No: F&A0434 Pages: 16 Published on: 9, March, 1996
Abstract: This case describes the first issue by an Indian company of Eurodollar convertible bonds. Students are required to assess the implications of this method of financing vis-a-vis other domestic and international sources of finance. Issues relating to valuation of convertible bonds can also be addressed. ... More
Authors: Dutta, Goutam; Sarkar, Debasis; Viswanath, Ashna;
Reference No: PSG0144(A) Pages: 19 Published on: 27, April, 2022
Abstract: The case discusses the situation of Mr. Madhavan, Managing Director of the Progressive Metro Rail Corporation, following the mayhem at the construction site of the metro. He has to submit a comprehensive risk management system to the Chief Minister and the cabinet ministers. Before developing a risk management system, it ... More
Authors: Sharma, Sunil; Srinivasa, Addepalli;
Reference No: BP0376 Pages: 14 Published on: 8, April, 2014
Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More
Authors: Vohra, Neharika;
Reference No: OB0202 Pages: 2 Published on: 30, April, 2008
Abstract: The case is in the form of an exchange of letters between the principal of a school and its teachers. The principal has ordered that teachers should spend their twenty minute free time during recess in the school canteen and have tea with the students. The teachers find the order ... More
Authors: Gupta, V K; Bhatnagar, G S;
Reference No: CMA0198 Pages: 7 Published on: 11, December, 1970
Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More
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