ABC's Search for the Pied Piper of Consultants

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Abstract

The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided to explore the option of hiring an external consulting firm to develop a growth strategy. The case provides the perspectives of various stakeholders as they examine the various trade-offs involved in the selection of a strategy consultant. Why should a firm hire an external consultant and which one should they choose are the major questions addressed through this case.

Additional Information

Product Type Case
Reference No. BP0376
Title ABC's Search for the Pied Piper of Consultants
Pages 14
Published on Apr 8, 2014
Year of Event 2009
Authors Sharma, Sunil; Srinivasa, Addepalli;
Area Strategy (STR)
Keywords Consulting Industry; Search for New Consultant; Entry Strategy
Country India
Organization Fictional
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