Abstract
This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The note uses a real-life situation and data to explain the process of conducting discriminant analysis on SPSS software.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0489TEC |
| Title | Discriminant Analysis: A Manager's Guide |
| Pages | 7 |
| Published on | Jun 1, 2017 |
| Authors | Das, Gopal; Abhishek; Varshneya, Geetika; |
| Area | Marketing (MAR) |
| Discipline | Marketing |
| Sector | Miscellaneous |
| Keywords | Discriminant Analysis; Classification; Allocation; Marketing Research; SPSS |
| Access | For All |
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