Discriminant Analysis: A Manager's Guide

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Abstract

This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The note uses a real-life situation and data to explain the process of conducting discriminant analysis on SPSS software.

Additional Information

Product Type Technical Note
Reference No. MAR0489TEC
Title Discriminant Analysis: A Manager's Guide
Pages 7
Published on Jun 1, 2017
Authors Das, Gopal; Abhishek; Varshneya, Geetika;
Area Marketing (MAR)
Discipline Marketing
Sector Miscellaneous
Keywords Discriminant Analysis; Classification; Allocation; Marketing Research; SPSS
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