This exercise is to demonstrate the effect of four types of sales orientations (product?centred, company?centred, consumer?centred, self?centred) on the decisional probabilities of four types of consumers (strong need, marginal need, no need, and negative need). This exercise is played in groups of eight. Each exercise contains material for eight participants to role-play. Observer sheets for four observers are also included. Instructions for the instructor are part of the package.