Register / Login
All
  1. Home
  2. Search results for: 'marketing strategy'

Filter By

Discipline
  1. Communication (2)
  2. Economics (6)
  3. Finance (6)
  4. IT and Systems (7)
  5. Innovation and Entrepreneurship (13)
  6. International Business (1)
  7. Marketing (76)
  8. Operations Management (28)
  9. Organizational Behaviour (34)
  10. Public Policy and Law (1)
  11. Strategic Management (69)
Language
  1. English (86)
Sector
  1. Agriculture and Animal Husbandry (13)
  2. Banking Finance Insurance (BFI) (2)
  3. Cooperatives (4)
  4. Government (2)
  5. Health (2)
  6. Infrastructure (2)
  7. Manufacturing (63)
  8. Mining (2)
  9. Miscellaneous (8)
  10. Public Sector (5)
  11. Telecom and Software (6)
  12. Trade (1)
  13. Transportation and Logistics (1)
State
  1. Andhra Pradesh (2)
  2. Delhi (3)
  3. Gujarat (19)
  4. Karnataka (3)
  5. Maharashtra (5)
  6. Rajasthan (1)
  7. Tamil Nadu (2)
  8. Uttar Pradesh (1)
  9. West Bengal (1)
Product Type
  1. Case (109)
  4. Exercise (2)
  5. Graphic Case (1)
  7. Technical Note (9)

Search results for 'marketing strategy'

Related Searches: marketing strategy a, marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note

per page

  1. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

    Buy Case

  2. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

    Buy Case

  3. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

    Buy Case

  4. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

    Buy Case

  5. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

    Buy Case

  6. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

    Buy Case

  7. Mr. Manipuri in Troubled Waters

    Authors: Singh, Amarjeet;

    Reference No: CMA0566 Pages: 11 Published on: 1, January, 1983

    Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More

    Buy Case

  8. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

    Buy Case

  9. Core Healthcare Limited (A)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

    Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

    Buy Case

  10. Offtake of Fertilizers and Credit Needs at Farm Level **

    Authors: Desai, D K; Desai, B. M;

    Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

    Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

    Buy Case

  11. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

    Buy Case

  12. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

    Buy Case

  13. Core Healthcare Limited (B)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(B) Pages: 2 Published on: 14, December, 2000

    Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More

    Buy Case

  14. Agri Waste Chemicals (Private) Limited

    Authors: Gupta, Arvind; Vora, M N;

    Reference No: MAR0141 Pages: 21 Published on: 1, January, 1975

    Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More

    Buy Case

Items 31 to 45 of 129

per page

My Cart

You have no items
in your shopping cart.

video title

video content