Abstract
This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0341(B) |
| Title | Core Healthcare Limited (B) |
| Pages | 2 |
| Published on | Dec 14, 2000 |
| Year of Event | 1995 |
| Authors | Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Country | Global |
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