Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its activities and financial performance has also been included. The case attempts to raise issues relating to marketing strategy for fish, activities of the apex cooperative society and relationship between the apex and primary cooperative societies.