Search results for 'Communication'

Authors: Vohra, Neharika; Patnaik, Snigdha;

Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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Authors: Ganesh, S R;

Reference No: OB0159TEC Pages: 3 Published on: 1, January, 1979

Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More

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Authors: Karna, Amit; Kureshi, Bushra;

Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

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Authors: Dixit, M R; Pandey, I M;

Reference No: BP0274 Pages: 19 Published on: 23, July, 2002

Abstract: This case presents the initiatives of Mr. Rastogi, the first managing director of Clariant India Limited, in building a performing culture and shaping the strategy of the company. On March 23, 1995, Sandoz International Limited announced the worldwide demerger of its chemical business and spun off an independent chemicals company called Clariant ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: QM0213 Pages: 21 Published on: 1, January, 1988

Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the secondlevel cities of Hyderabad, ... More

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Authors: Manikutty, S;

Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996

Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More

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Authors: Jain, Tarun; Pingali, Viswanath; Veda, V R; ;

Reference No: CMHS0050 Pages: 16 Published on: 23, February, 2026

Abstract: This case examines the multilayered emergency response to the Air India plane crash in Ahmedabad on June 12, 2025, which resulted in 260 fatalities. The narrative follows the initial hours through the subsequent weeks, centring on Civil Hospital as the operational hub for trauma care, mass fatality management, family assistance and public communication. ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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Authors: Sharma, Dheeraj; Chandwani, Rajesh;

Reference No: OB0222 Pages: 4 Published on: 14, March, 2016

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Authors: Jain, Rekha;

Reference No: CISG0001 Pages: 7 Published on: 1, January, 1992

Abstract: This case discusses the computerization process at Mudra Communications Limited. Specifically it highlights the experience an organization in implementing financial system in a Data Base Management System enviornment. It also helps to bring out potential area, problems and benefits of DBMS usage within organizations. ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0019 Pages: Published on: 5, March, 2018

Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0029 Pages: 22 Published on: 9, December, 2022

Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More

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