Abstract
The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | COMM0006(B) |
| Title | Bank of Baroda's Branding Exercise (B) |
| Pages | 12 |
| Published on | Feb 26, 2010 |
| Authors | Sharma, Meenakshi; |
| Area | Communications (COMM) |
| Discipline | Human Resource Management, Organizational Behaviour, Strategic Management |
| Sector | Banking Finance Insurance (BFI) |
| Keywords | Internal Communication, Branding, Employee Engagement, Persuasion, Change Management |
| Country | India |
| Organization | Bank of Baroda, Ahmeabad |
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