Abstract
The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0174 |
| Title | Opinion Leaders: Two Styles ** |
| Pages | 12 |
| Published on | Jul 29, 1969 |
| Year of Event | 1968 |
| Authors | Kothari, K B; Patel, K V; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Communication, Innovation and Entrepreneurship, Operations Management |
| Sector | Agriculture and Animal Husbandry |
| Keywords | Communication, Behavioural sciences |
| Country | India |
| State | Gujarat |
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