Search results for 'communications f'

Authors: Mukhopadhyay, Sipra;

Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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Authors: Cohen, A R;

Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

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Authors: Sambrani, Shreekant; Misra, Sasi B;

Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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Authors: Kothari, K B; Patel, K V;

Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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Authors: Jain, Rekha;

Reference No: QM0217TEC Pages: 19 Published on: 1, January, 1989

Abstract: This note describes the basic concepts related to the communication of digital data across transmission channel. With ever increasing use of computer networks, it has become imperative to understand this technology and make the right choices. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: Bolar, Malathi;

Reference No: P&IR0019 Pages: 26 Published on: 1, January, 1965

Abstract: The case provides insights into the various issues related to management training, both in terms of selection, training and evaluation of trainees, and also in terms of the responsibility for training and communication between the various parties involved. It has also lent itself to the discussion of individual behaviour. ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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Authors: Misra, Sasi B; Arul, M J;

Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0137TEC Pages: 8 Published on: 1, January, 1979

Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More

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Authors: Mathur, Ajeet;

Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

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