Swachh Bharat Mission: Addressing Open Defecation at Massive Scale in Rural India (B)

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Abstract

This case is the second of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. As of 2014, 550 million people in India practiced open defecation. This problem posed a massive public health hazard and economic drag for the country as well as a threat to global health. Written from an insider’s perspective, the cases centre on the decisions made by a new Secretary of India’s Ministry of Drinking Water and Sanitation, who was hired to manage SBM, and the team he assembled. Case B discusses the start-up challenges for SBM, including implementation in India’s complex federal system, workplace culture, and the deep-rooted behaviour of open defecation in rural India and the managerial and communication strategies formulated to address them. The case concludes by framing the difficulties with slow-moving states and monitoring rigour that the leadership SBM, with a new team, strategic focus, and early momentum, faced as the mission entered its final two years.

Additional Information

Product Type Case
Reference No. JSW0001(B)
Title Swachh Bharat Mission: Addressing Open Defecation at Massive Scale in Rural India (B)
Pages 16
Published on Apr 27, 2022
Year of Event 2016-2017
Authors Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W.;
Area JSW School of Public Policy (JSW)
Discipline Public Policy and Law
Sector Government
Learning Objective To familiarize students/participants with the mode of functioning of the Government in India having a federal structure in multi-party democratic system. To evaluate strategies for implementing large-scale, time-bound public programs with infrastructure and behaviour change components.
Keywords Open Defecation; Mission Mode Program Implementation; Large-scale Behavioral Change
Country India
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