Search results for 'communications'

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  1. Broadband in the Backwaters: Ortel Communications Limited

    Authors: Jain, Rekha;

    Reference No: PSG0101 Pages: 26 Published on: 23, February, 2007

    Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More

  2. Reliance Communications: On the Brink of Bankruptcy

    Authors: Varma, Jayanth R; Virmani, Vineet;

    Reference No: F&A0560 Pages: 18 Published on: 13, July, 2021

    Abstract: The case describes the change in fortune of Reliance Communications (RCom) from being a pioneer in offering low-cost mobile telephony to the brink of bankruptcy. After giving a brief background on the family history of Reliance Industries, its break-up and the launch of RCom, it describes the changing dynamics of ... More

  3. Swachh Bharat Mission: Scaling up the Mission to Make Rural India Open Defecation Free (C)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(C) Pages: 15 Published on: 27, April, 2022

    Abstract: This case is the third of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

  4. Organisational Communications

    Authors: Chattopadhyay, Somnath;

    Reference No: OB0145TEC Pages: 5 Published on: 1, January, 1976

    Abstract: 0 ... More

  5. Changing Perceptions and Transforming Outcomes : L&T Acquisition of Mindtree

    Authors: Kaul, Asha; Agarwalla, Sobhesh Kumar;

    Reference No: COMM0025 Pages: 22 Published on: 10, September, 2020

    Abstract: On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company and Mindtree. Some of the allegations against L&T were “hostile takeover” and “destruction of Mindtree’ ... More

  6. The Quest for Gold: Communications Challenge

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

    Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

  7. Swachh Bharat Mission or the Mission to Make India Clean: Addressing Open Defecation at Massive Scale (A)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(A) Pages: 10 Published on: 27, April, 2022

    Abstract: This case is the first of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

  8. Swachh Bharat Mission: Addressing Open Defecation at Massive Scale in Rural India (B)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(B) Pages: 16 Published on: 27, April, 2022

    Abstract: This case is the second of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

  9. Entire Agreement Clauses: Representations and Misrepresentations

    Authors: Pathak, Akhileshwar;

    Reference No: STR0462TEC Pages: 7 Published on: 31, March, 2021

    Abstract: Business contracts have come to have an entire agreement clause that seeks to exclude all communications prior to making the contract. Assigned contracts are fully binding, the clause is highly effective in excluding all representations, promises and agreements preceding the signed contract. The note reviews court judgements to explore the ... More

  10. Computer Applications at Chitra

    Authors: Jain, Rekha;

    Reference No: CISG0001 Pages: 7 Published on: 1, January, 1992

    Abstract: This case discusses the computerization process at Mudra Communications Limited. Specifically it highlights the experience an organization in implementing financial system in a Data Base Management System enviornment. It also helps to bring out potential area, problems and benefits of DBMS usage within organizations. ... More

  11. Sensor Based Communication in Mobile Marketing

    Authors: Abhishek; Hemchand, Shravan K;

    Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

    Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

  12. Advertising: Its Purpose and Function

    Authors: Mohan, Manendra;

    Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

    Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

  13. Xplora Design Skool: India's Premier Vocational Multimedia Education Company

    Authors: Vyas, Preeta H; Swarup, Rohit;

    Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

    Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

  14. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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