Abstract
The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing communication, responsibility of spokes person to deal with crisis and impact on companies image.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0403 |
| Title | Nokia's Recall of Batteries |
| Pages | 8 |
| Published on | Dec 12, 2008 |
| Authors | Daswani, Arzoo; Vyas, Preeta H; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Keywords | Mobile Handset, Marketing Communication, Publicity, Public Relation |
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