Search results for 'marketing cases'

Authors: Seetharaman, S P;

Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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Authors: George, P S;

Reference No: CMA0326 Pages: 13 Published on: 8, August, 1975

Abstract: This is an integrated case incorporating the activities taken up by a district cooperative fish marketing federation. These activities include production enhancement, procurement, processing, marketing. The case can be used to discuss the following issues: 1) identification of factors responsible for the growth of the society meaningful indicators to measure growth, 2) ... More

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Authors: Gupta, V K; Gopalaswamy, T.P.;

Reference No: CMA0113 Pages: 8 Published on: 1, January, 1972

Abstract: The case discusses a typical position where a Block Development Officer operates as an ex-officio chairman of a marketing society which has an operating capital of over two lakhs of rupees. It shows the kinds of political social problems that such a chairman has to face and the kind of ... More

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Authors: George, P S;

Reference No: CMA0324(B) Pages: 10 Published on: 8, August, 1975

Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More

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Authors: Patel, S M;

Reference No: CMA0149(A) Pages: 18 Published on: 6, November, 1968

Abstract: The promoters of a rural electric cooperative, to be established for retailing only electricity, are advised to take up all allied services also. But they have different views on the aims objectives of the rural electric cooperative hence they view the advice from differing angles. ... More

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Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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Authors: Seetharaman, S P;

Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

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Authors: Singh, Gurudev; Asokan, S R;

Reference No: CMA0747 Pages: 2 Published on: 1, January, 1996

Abstract: This case describes the functioning of a cooperative which has undertaken potato seed marketing for its members. It helps the member growers in quality seed production. The relevant issues are the reasons for success of this cooperative and whether such a success is achievable for other seeds, whether the experience ... More

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Authors: Gupta, V K;

Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

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Authors: George, P S;

Reference No: CMA0324(A) Pages: 9 Published on: 8, August, 1975

Abstract: This case is based on plans drawn up for developing fisheries in a promising area. The case can be used to identify steps involved in planning. The following issues are raised: 1) analysis of factors responsible for the present state of affairs of the society; 2) are the activities planned consistent with ... More

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Authors: Desai, D K;

Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965

Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More

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