Abstract
Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization Fund (PSF) from Bhavnagar and Amreli districts in Gujarat. This case discusses the challenges that Indiagro faces at different levels of the procurement process of onions. Since onion is a perishable commodity, this process comes with its own set of dynamics and complexities. The case examines how Indiagro managed its supply chain operations and developed its systems and processes around these complexities. It focuses on the substantial role that Indiagro played in filling the institutional voids in the agricultural commodity markets in India as an FPC. It helps the reader understand the value created by Indiagro for its member farmers compared to when they operated individually, via cooperatives or through the Agricultural Produce Market Committee (APMC).
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0821 |
| Title | Indiagro Farmer Producer Company |
| Pages | 16 |
| Published on | Sep 27, 2021 |
| Year of Event | 2019 |
| Authors | Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Innovation and Entrepreneurship, Operations Management, Strategic Management |
| Sector | Agriculture and Animal Husbandry, Cooperatives, Public Sector |
| Keywords | Farmer Producer Organisations (FPO); Agricultural and Food Value Chains; Institutional Voids; Agricultural and Food Supply Chains |
| Country | India |
| State | Gujarat |
| Organization | INDIAAGRO FPC |
| Access | For All |
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