Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

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Abstract

The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it faces challenges of operations, procurement and supply chain, quality, retailing, branding, etc. The case evaluates the feasibility of the ambitious targets set by Okhai. It thus delineates the issues faced in scaling a small organisation.

Additional Information

Product Type Case
Reference No. MAR0490
Title Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women
Pages 15
Published on Apr 13, 2017
Year of Event 2015
Authors Verma, Sanjay; Thakuria, Shubhi;
Area Marketing (MAR)
Discipline Innovation and Entrepreneurship, Marketing, Operations Management, Strategic Management
Sector Cooperatives, Manufacturing
Learning Objective Trade-off between various objectives; Balancing profit, growth, and social concern Maintain reasonable distance from parent/promoter organization.
Keywords Retail Stores; Handicraft Industy; CSR; Supply Chain; Social Enterprise; Marketing in Small Firms
Country India
State Gujarat
City Ahmedabad
Organization Tata Chemicals Rural Development Society
Access For All

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