Abstract
The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it faces challenges of operations, procurement and supply chain, quality, retailing, branding, etc. The case evaluates the feasibility of the ambitious targets set by Okhai. It thus delineates the issues faced in scaling a small organisation.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0490 |
| Title | Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women |
| Pages | 15 |
| Published on | Apr 13, 2017 |
| Year of Event | 2015 |
| Authors | Verma, Sanjay; Thakuria, Shubhi; |
| Area | Marketing (MAR) |
| Discipline | Innovation and Entrepreneurship, Marketing, Operations Management, Strategic Management |
| Sector | Cooperatives, Manufacturing |
| Learning Objective | Trade-off between various objectives; Balancing profit, growth, and social concern Maintain reasonable distance from parent/promoter organization. |
| Keywords | Retail Stores; Handicraft Industy; CSR; Supply Chain; Social Enterprise; Marketing in Small Firms |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
| Organization | Tata Chemicals Rural Development Society |
| Access | For All |
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