A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ways and means of improving the profitability of the unit. The case presents a brief summary of the consultants' report. Students are expected to evaluate the alternatives and decide an appropriate action strategy.