South Kanara District Cooperative Fish Marketing Federation Limited **

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Abstract

This is an integrated case incorporating the activities taken up by a district cooperative fish marketing federation. These activities include production enhancement, procurement, processing, marketing. The case can be used to discuss the following issues: 1) identification of factors responsible for the growth of the society meaningful indicators to measure growth, 2) lessons that can be drawn from the societys attempt to integrate production, processing, marketing, 3) plans for meeting the shortage of prawns.

Additional Information

Product Type Case
Reference No. CMA0326
Title South Kanara District Cooperative Fish Marketing Federation Limited **
Pages 13
Published on Aug 8, 1975
Year of Event 1973
Authors George, P S;
Area Centre for Management in Agriculture (CMA)
Discipline Marketing, Strategic Management
Sector Cooperatives

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