Register / Login
All
  1. Home
  2. Search results for: 'Market Research for'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
  2. Remove This Item Language: English
Clear All
Sector
  1. Agriculture and Animal Husbandry (6)
  2. Education (1)
  3. Health (4)
  4. Manufacturing (18)
  5. Mining (1)
  6. Miscellaneous (6)
  7. Public Sector (2)
  8. Transportation and Logistics (1)
State
  1. Andhra Pradesh (1)
  2. Delhi (1)
  3. Gujarat (4)
  4. Karnataka (1)
  5. Kerala (1)
  6. Maharashtra (2)
Product Type
  1. Case (41)
  3. Exercise (1)
  5. Technical Note (3)

Search results for 'Market Research for'

Related Searches: Market Research for pa, Market Research for pan, Market Research for pant, Market Research for pa or 206, Market Research for Economy (A)

per page

  1. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

    Buy Case

  2. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

    Buy Case

  3. The Protein Foods Association of India (B)

    Authors: George, P S;

    Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

    Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

    Buy Case

  4. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

    Buy Case

  5. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

    Buy Case

  6. Mahesh Agro-chemicals (A)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

    Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

    Buy Case

  7. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

    Buy Case

  8. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

    Buy Case

  9. B-2-B Segmentation Exercise

    Authors: Kumar, Bipul; Abhishek;

    Reference No: MAR0479EX Pages: 12 Published on: 29, March, 2016

    Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More

    Buy Case

  10. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

    Buy Case

  11. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

    Buy Case

  12. Urmi Pharmaceutical Company (G)

    Authors: Vora, M N;

    Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

    Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

    Buy Case

  13. The Tashkent Files: Disruption by an Indie Film Defying the Film Trade

    Authors: Sharma, Rajat; Uniyal Prasad, Dwarika;

    Reference No: MAR0520 Pages: 28 Published on: 26, November, 2020

    Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More

    Buy Case

  14. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

    Buy Case

  15. Lupin: Discovery Research

    Authors: Sahay, Arvind; Tiwari, Tara; Kamboj, Raj; Palle, Venkata; Sharma, Sharad;

    Reference No: MAR0511 Pages: 21 Published on: 31, January, 2020

    Abstract: Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down payment of USD 30 million, to be followed by progressive payments of USD 947 million over 10 years. This was the first success ... More

    Buy Case

Items 1 to 15 of 47

per page

My Cart

You have no items
in your shopping cart.

video title

video content