Register / Login
All
  1. Home
  2. Search results for: 'Market Research for'

Filter By

Discipline
  1. Economics (5)
  2. Finance (2)
  3. Human Resource Management (1)
  4. IT and Systems (3)
  5. Innovation and Entrepreneurship (6)
  6. International Business (1)
  7. Marketing (60)
  8. Operations Management (16)
  9. Organizational Behaviour (49)
  10. Public Policy and Law (2)
  11. Quantitative Methods (10)
  12. Strategic Management (32)
Language
  1. English (93)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (8)
  2. Cooperatives (1)
  3. Education (2)
  4. Health (6)
  5. Infrastructure (1)
  6. Manufacturing (60)
  7. Mining (1)
  8. Miscellaneous (11)
  9. Public Sector (2)
  10. Telecom and Software (1)
  11. Trade (1)
  12. Transportation and Logistics (5)
State
  1. Andhra Pradesh (1)
  2. Delhi (1)
  3. Gujarat (17)
  4. Karnataka (2)
  5. Kerala (1)
  6. Maharashtra (4)
  7. Tamil Nadu (1)
Product Type
  1. Case (93)
  3. Exercise (1)
  5. Technical Note (17)

Search results for 'Market Research for'

Related Searches: Market Research for pa, Market Research for pan, Market Research for pant, Market Research for Economy (A), Market Research for pa or 206

per page

  1. RERA: A Real Estate Mediator

    Authors: Mundhada, Ketan; Singh, Priya; Kaur, Jasleen; Nandi, Titas; Prabakar, Yuthish R; Shukla, Akash; Sethi, Abhishek; Das, Abhiman;

    Reference No: MCFME0002 Pages: 24 Published on: 9, May, 2024

    Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More

    Buy Case

  2. AuthBridge Research Services Pvt. Ltd

    Authors: Agarwal, Promila; Karna, Amit;

    Reference No: CIIE0013 Pages: 15 Published on: 22, March, 2019

    Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More

    Buy Case

  3. Monarch Enterprises (A)

    Authors: Roy Dholakia, Ruby;

    Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

    Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

    Buy Case

  4. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

    Buy Case

  5. Factor Analysis

    Authors: Sarkar, N N; Vishwanath, Maya; Raghavachari, M;

    Reference No: QM0067TEC Pages: 16 Published on: 1, January, 1975

    Abstract: This note deals with different techniques of factor analysis and their usefulness in business market research and other fields. ... More

    Buy Case

  6. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

    Buy Case

  7. Creative Judgement in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0221TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More

    Buy Case

  8. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

    Buy Case

  9. Jyoti Limited (A) **

    Authors: Aggarwal, S C;

    Reference No: PROD0057(A) Pages: 12 Published on: 1, January, 1968

    Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More

    Buy Case

  10. Consolidated Food Manufacturing Inc. (B)

    Authors: Desai, D K;

    Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

    Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

    Buy Case

  11. Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

    Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

    Buy Case

  12. Jones (India) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0101 Pages: 4 Published on: 1, January, 1971

    Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More

    Buy Case

  13. Measurement in Marketing Research: A Note

    Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

    Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

    Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

    Buy Case

  14. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

    Buy Case

  15. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

    Buy Case

Items 1 to 15 of 115

per page

My Cart

You have no items
in your shopping cart.

video title

video content