The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. The case includes the details of information needed, questionnaire used, sampling plan, and the code book prepared for data analysis. The participants are expected to critique the research plan (study plan, questionnaire, and sampling) as well as the data preparation described in the case. They can also prepare a detailed plan of analysis for deciding on the key issues.