Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study was to provide information needed to assess the nature of competition, segment the market, select target segments, decide the positioning, and determine the design features of the proposed model of scooters. The case describes univariate and bi-variate analysis of data on key variables along with providing several definitions of scooter market. Participants are expected to critique the preliminary analysis and the options of market definition generated in the case. They are also expected to choose a definition of the scooter market and prepare a detailed plan of analysis for segmenting, positioning, and choice of product features.