The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands from 1955 to 1981 in India and (ii) some details of the key manufacturers. The key issues faced were: assessment of the nature of emerging competition, targeting, positioning, and product features. Participants are expected to go through a complete problem definition exercise of concretizing decision problems, assessing information needs, identifying variables, and sources of information for the issues facing the entrepreneurs.