The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of a set of studies designed to collect the needed information: (i) survey of organised sector companies using menthol, (ii) survey of unorganised sector end users - scented supari, chewing tobacco, snuff (an ingredient in paan), (iii) an analytical study of assessing price behaviour, (iv) indepth discussions with R&D organisations, (v) survey of farmers of menthol, (vi) indepth studies of manufacturers of menthol, and (vii) analytical study of import, export and international trade. The case can be used for understanding the process of mapping the output of the problem definition stage in marketing research to the development of individual studies for collecting the needed information. It can also be used to understand what a research study is and critiquing individual studies for adequacy of the sample plan and information coverage (for collecting needed information to be used to address the research problem and the decision problem).