The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information needs for the research problems, specifies the variables needed to get the information problems, and the sources of information needs / variables for assessment of demand and supply of menthol in India.