Abstract
This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0710(A) |
| Title | Mahesh Agro-chemicals (A) |
| Pages | 3 |
| Published on | Jan 1, 1991 |
| Year of Event | 1986 |
| Authors | Naik, Gopal; Sharma, C K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Quantitative Methods |
| Sector | Agriculture and Animal Husbandry, Manufacturing |
| Country | India |
| State | Karnataka |
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