Mahesh Agro-chemicals (C)

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Abstract

Mahesh Agro-Chemicals had introduced a synthetic pyrethroid, "Borekill", in the 80s for controlling cotton boll-worms. Once sales of this product saturated, the company extended this chemical to tur pod borer in 1985 in the Bidar-Gulbarga belt of Karnatak

Additional Information

Product Type Case
Reference No. CMA0710(C)
Title Mahesh Agro-chemicals (C)
Pages 5
Published on Jan 1, 1991
Year of Event 1986
Authors Naik, Gopal; Sharma, C K;
Area Centre for Management in Agriculture (CMA)
Discipline Marketing
Sector Agriculture and Animal Husbandry, Manufacturing
Country India
State Karnataka

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