Abstract
The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity existed for launching a new brand of small pack refined oil brand. This case can be used for understanding and evaluating the proposed data preparation and data analysis plan of marketing household products.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0303(B) |
| Title | Indian Products Limited (B): Plan of Data Analysis and Inference Building |
| Pages | 10 |
| Published on | Dec 14, 1994 |
| Year of Event | 1984 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Data Analysis Plan, Opportunity Analysis, Concept Testing, Cooking Medium, ipl |
| Country | India |
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