Abstract
This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as a background reading.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0303(D) |
| Title | Indian Products Limited (D): Market Positioning and Choice of the Concept |
| Pages | 4 |
| Published on | Dec 14, 1994 |
| Year of Event | 1984 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Keywords | Multi Dimensional Scaling, Positioning, ipl |
| Country | India |
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