Abstract
This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0179 |
| Title | Demand Estimates of Nitrogenous Fertilizers in Kaira District ** |
| Pages | 25 |
| Published on | Nov 20, 1969 |
| Year of Event | 1965-1966 |
| Authors | Desai, D K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Agriculture and Animal Husbandry |
| Country | India |
| State | Gujarat |
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