Abstract
This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will help the participants to understand the concept of macro segmentation and micro segmentation.
Additional Information
| Product Type | Exercise |
|---|---|
| Reference No. | MAR0479EX |
| Title | B-2-B Segmentation Exercise |
| Pages | 12 |
| Published on | Mar 29, 2016 |
| Authors | Kumar, Bipul; Abhishek; |
| Area | Marketing (MAR) |
| Discipline | Marketing |
| Keywords | Segmentation Process; B-2-B Marketing; Macro Segmentation; Micro Segmentation; Market Research |
| Access | For All |
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