Abstract
The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0371 |
| Title | Western India Fisheries Corporation |
| Pages | 12 |
| Published on | Oct 1, 1975 |
| Year of Event | 1973 |
| Authors | George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Public Sector |
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