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Search results for 'Marketing'

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  1. Sugar Processing Unit

    Authors: Gupta, Ramesh;

    Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

  2. The Sarangpur Project ICD/I **

    Authors: Gupta V.K; Narayanan, A V S;

    Reference No: CMA0151 Pages: 16 Published on: 6, November, 1968

    Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More

  3. Potato Chips and Vodka

    Authors: Gupta, Ramesh;

    Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

  4. Reservoir Fisheries Development in Gujarat

    Authors: Gupta, Ramesh;

    Reference No: CMA0683 Pages: 9 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The cases can be used to teach in a comprehensive way the cost concepts, ... More

  5. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

  6. Export of Raw Material for Cattle Feeds

    Authors: Madappa, P P;

    Reference No: CMA0079 Pages: 12 Published on: 7, February, 1967

    Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More

  7. Adani Wilmar Limited (B)-Exploring Southern Fortunes

    Authors: Joshi, Himanshu; Soloman, Bernard; Raghuram, G; Mukherjee, Saral;

    Reference No: CMA0802(B) Pages: 20 Published on: 1, January, 2004

    Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More

  8. Blubirch: Growing an Auction Platform for Product Returns

    Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

    Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

    Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

  9. Characteristics of Pesticide Consumers **

    Authors: Desai, D K;

    Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

    Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

  10. Mr.M Fisherman's Bottlenecks

    Authors: Singh, Amarjeet; Gupta, V K;

    Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

    Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

  11. The Samdara Public Dairy (B)

    Authors: Patel, S M;

    Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

    Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

  12. Gambhirpura Collective Farming Society

    Authors: Vyas, V S;

    Reference No: CMA0386 Pages: 10 Published on: 13, December, 1979

    Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More

  13. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

  14. Fertilizer Purchase Behaviour of Farmers

    Authors: Gupta, V.K.; Gopalaswamy, T P;

    Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

    Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

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