Abstract
The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0550 |
| Title | Marketing Environment of Veterinary Products |
| Pages | 8 |
| Published on | Jan 1, 1981 |
| Year of Event | 1979-1981 |
| Authors | Ahmed, Bashir; Patel, G A; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Marketing |
| Keywords | Marketing |
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