Abstract
The note discusses some issues regarding definitional approach and methods of calculation of marketing margins. Studies made in the past by the Directorate of Marketing and Inspection have also been examined to find an alternative method to increase the efficiency of marketing in India.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | CMA0443TEC |
| Title | Marketing Margin as an Indicator of Marketing Efficiency |
| Pages | 15 |
| Published on | Aug 6, 1977 |
| Year of Event | 1976 |
| Authors | Mathur, D P; ; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Marketing |
| Sector | Government |
| Country | India |
| supervisor | Prof. V. K. Gupta |
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