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  • Authors: Mehta, S C

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  1. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  2. Dangs Forest: Waghai Timber Sales Depot

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

    Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

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  3. Gemini Forest Development Corporation: Marketing of Timru Leaves

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

    Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

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  4. Bharat Food Products Limited

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

    Abstract: The case deals with test marketing of a new product. ... More

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  5. Economic Order Quantity: A Supplement to a Note on Inventory Control **

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0027TEC Pages: 7 Published on: 1, January, 1966

    Abstract: Concepts and techniques of economic order quantity. Supplement to Harvard Business School note on inventory control. ... More

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  6. Indian Soap Products (A)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

    Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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  7. Indian Soap Products Limited (B)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0031(B) Pages: 13 Published on: 1, January, 1966

    Abstract: Reorganization of field sales, based on the study of territory market potentials. ... More

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  8. Maharashtra Pharmaceutical Company (A)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0033(A) Pages: 11 Published on: 1, January, 1966

    Abstract: The case is about the selection of the field sales representative. ... More

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  9. Maharashtra Pharmaceutical Company (B)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0033(B) Pages: 12 Published on: 1, January, 1965

    Abstract: Deals with the selection of a field supervisor. ... More

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  10. Morgan & Smith Limited (A)**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0036(A) Pages: 5 Published on: 1, January, 1965

    Abstract: The case deals with purchase of imported items by an authorized agent and the implications of government policy on the planning of the company. ... More

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  11. Morgan & Smith Limited (B)**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0036(B) Pages: 9 Published on: 1, January, 1965

    Abstract: The case deals with the evolution of the advertising department of the company. ... More

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  12. Municipal Transport Company**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0038 Pages: 17 Published on: 1, January, 1965

    Abstract: Describes the evolution of the purchasing department. ... More

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  13. National Leather Works

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0039 Pages: 4 Published on: 1, January, 1964

    Abstract: The case deals with the problem faced by the sales management in deciding whether to drop a retail and wholesale agency. ... More

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  14. Forward Buying and Speculation**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0040TEC Pages: 6 Published on: 1, January, 1965

    Abstract: Principles of forward marketing with examples, and their applications in the area of purchasing. ... More

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