Abstract
Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0144(E) |
| Title | Voltas Limited (E): Evolution of Marketing in Voltas |
| Pages | 30 |
| Published on | Jan 1, 1983 |
| Year of Event | 1974 |
| Authors | Joag, S G; Mehta, S C; |
| Area | Strategy (STR) |
| Discipline | Marketing, Operations Management |
| Sector | Infrastructure, Manufacturing |
| Country | India |
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