Abstract
The case deals with test marketing of a new product.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0026 |
| Title | Bharat Food Products Limited |
| Pages | 11 |
| Published on | Jan 1, 1966 |
| Year of Event | 1964 |
| Authors | Mehta, S C; Dalal, B C; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management |
| Sector | Manufacturing |
| Country | India |
| State | Maharashtra |
| City | Bombay |
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