Abstract
The case deals with the evolution of the advertising department of the company.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0036(B) |
| Title | Morgan & Smith Limited (B)** |
| Pages | 9 |
| Published on | Jan 1, 1965 |
| Year of Event | 1965 |
| Authors | Mehta, S C; Dalal, B C; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour |
| Sector | Miscellaneous |
| Keywords | Advertisive |
| Country | India |
| State | Maharashtra |
| City | Bombay |
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