Abstract
Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0031(A) |
| Title | Indian Soap Products (A) |
| Pages | 21 |
| Published on | Jan 1, 1966 |
| Year of Event | 1965 |
| Authors | Mehta, S C; Dalal, B C; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Advertisive |
| Country | India |
| State | Maharashtra |
| City | Bombay |
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