Abstract
Principles of forward marketing with examples, and their applications in the area of purchasing.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0040TEC |
| Title | Forward Buying and Speculation** |
| Pages | 6 |
| Published on | Jan 1, 1965 |
| Year of Event | 1965 |
| Authors | Mehta, S C; Dalal, B C; |
| Area | Marketing (MAR) |
| Discipline | Operations Management |
| Sector | Trade |
| Keywords | Concept Techniques Of Of Forward Marketing |
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